Posted by: ae | March 27, 2010

Action: Avon raises money to end domestic violence

Avon's Empowerment Ring

Avon donates 100 percent of the net profits from the Empowerment Ring (and other empowerment products) to the Avon Empowerment fund to end domestic violence. The fund supports the end to violence against women through education, awareness, prevention, and direct service programs.

The Women’s Empowerment initiative was launched in 2008 to raise awareness about the need to speak out against violence that affects women around the globe. The first empowerment product, the bracelet contributed $1 million to the United Nations Development Fund for Women (UNIFEM)- managed UN Trust Fund to End Violence against Women and funded UNIFEM projects in 13 countries.

Awareness and conversation is critical to end violence against women. Women and girls need to feel empowered and safe in their own lives. They need to know that it is unacceptable to be abused: physically, sexually, mentally, or emotionally. The Empowerment ring is an excellent gift for the women in your life. It begins a conversation that should be shared amongst women around the world.

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Responses

  1. The design on the ring is the character for “infinity” – do you know if it symbolizes anything to do with the cause?

    • It is most definitely the infinity symbol, but I am unsure what it has to do with the cause. I looked into it on Avon’s website – all they said was that it is an infinity symbol, but did not answer why they chose the design.


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